Since I work from home, social media has become essential not only to building relationships with new clients, but also in helping me keep my sanity. During the slower travel times, working from home makes me miss people. I think of Twitter as my morning 'watercooler' time. :)
But what I love most about social media is when I meet a friend I converse with mostly online, in person. Social media connections become so much deeper when you make the effort to meet in person. Nothing compares.
Try it out this week. Even if it's with a friend who lives just a few miles away but whom you rarely see. :)